Our Staff

The Kitchen

Maintaining Safe and Inspiring Work Place

The true measure of a well-managed business is not just whether it is financially successful, but how it achieves that success. Our long-term success depends upon ensuring the safety of our workers, visitors to our operations, and the public.

We are committed to conducting our business in the ways that provide all personnel with a safe and healthy work environment. Our Safety Management System and supporting requirements for worker safety and loss prevention defines our systematic approach to managing occupational safety and health and loss prevention.

We believe that workplace is more than just a place where to work. Human rights are very important for us. We encourage our workers to co-operation and open communication. Our goal is to provide our workers excellent opportunities to find inspiration in their everyday work and achieve the best results. That’s what makes our workplace special.

In our everyday operations, we contribute a lot to innovative technology that helps to keep our workers team relatively small yet professional, committed and talented.

Our Label

Clean Label

Nutritious and Additive Free

The concept of a “clean” food label can be interpreted many different ways. Most often, formulating clean-label foods refers to eliminating chemical-sounding or artificial ingredients that indicate extra-processing.

Another interpretation of a clean label is the statement of simplicity. Our ingredient lists are short and easy to understand. Informing shoppers what’s exactly inside a product is another clean-label attribute. Whether or not consumers choose to make good choices, they want transparency regarding nutritional value of the product they are purchasing.

Recent studies find shoppers are paying more attention to what they put in their bodies, therefore driving development and reformulation of products with cleaner labels. Growing demands for additive-free (no E-numbers) food is changing the global food and drink industry.


GDA stands for guideline daily recommended amounts (GDA) and was created to help make our diet more healthy and balanced and abandon guessing what and how much one should eat. Calories are a great example. We know that we need in every day certain amount of calories; however for balanced diet it is not enough to follow the daily average kcal amount. That’s why GDAs are disclosed for most common ingredients: sugar, fat, salt, etc. Read more about GDA from here.

How We Pack

Packaging and Recycling

Packaging plays an essential role for our business in meeting consumer needs and preventing waste by protecting our products during delivery. We work to deliver the quality our consumers expect in the most efficient way possible with a key focus on recyclability, minimizing resources and increasing the use of recycled and renewable materials. Additionally, we support programs that encourage consumers to recycle used packaging.

How We're Doing It

We are taking steps to advance our sustainable packaging strategy through Recovery, Recycling, and the use of Recycled and Renewable materials. And, we use packaging innovation to drive the sustainability and performance of our packaging through the use of renewable materials. This includes designing packages that meet our quality standards while using less material, working to make our packaging 100% recyclable, and increasing the renewable material in our packaging. For example, in 2013 we replaced our quiche package with 25% less weighing package. Similarily we replaced our pie bags with Renewable and less weight bags.

Our Goals

Healthy Lifestyle

We provide our consumers the information that enables them to make better choices and inspire them to live healthy and active lifestyle. Recommended average nutrition guideline for dayly amounts (GDA) is one important tool in consumer awareness process. In 2015 we began implementing GDA information on all our packaging.

Active lifestyle is another important aspect in people’s health. Through our sponsorship programs we do our best to decrease peoples sitting lifestyle and promote more movement.

Climate & Energy

Our goal is to grow our business while minimizing carbon dioxide emission. We would like to increase our energy usage efficiency and decrease greenhouse gases emission from our processing. Our goal is to achieve a reduction of 5% by 2016 compared to 2013 per each production facility. In order to achieve that goal we continuously improve our processing efficiency and among other things take seriously into account the energy consumption of our new production machineries’ we invest.


We would like to be a global company, but we have local roots where we operate. Those regions are very important to us. Our success is closely linked to those communities where we live and do business. That’s why we try to carry forward those communities by our donations and special programs. For example during Christmas we give out free muffins in Estonian children gardens, to make Estonian kids happier.